Vertical markets aren't as unattainable as many would like to believe. Learning how to successfully sell to verticals like healthcare, universities, or banks can unlock the doors to unlimited profitability. Each vertical presents its own set of challenges and opportunities that must be mastered before you can find success. In this course, Bill and Kelly provide deep background on specific vertical markets. They will teach a process for gaining entry and securing appointments all the while coaching with support, motivation, and accountability.
For more information, visit www.printing.org/ast.
Bill Farquharson is a sales trainer specific to the Graphic Arts. More than just someone who teaches, he has sold print, labels, digital print, and promotional products over the course of his 37-year career in sales. Bill is a columnist for Printing Impressions magazine, their leading blogger, and the author of two books: The 25 Best Print Sales Tips Ever! and Who's Making Money at Digital/Inkjet Printing...and How? which he cowrote with Kelly Mallozzi.
Kelly Mallozzi has sold print and digital as well as the equipment itself. She understands the challenges salespeople face and creates content, writes a blog, and mentors salespeople through coaching. Kelly is also the co-author of the book titled Who's Making Money at Digital/Inkjet Printing...and How?