You'd be surprised, but the same rules don't apply for selling offset print as they do for digital. Successfully selling digital and inkjet printing services requires a solutions-based approach. In this course, Bill Farquharson and Kelly Mallozzi, skilled digital and inkjet sales reps, teach you how to be a problem solver, troubleshoot issues for your clients, and help to relieve pain points to earn more orders.
This isn't just a "follow-along-in-a-workbook-as-you-click-through-slides" training program. This is a step-by-step learning process that includes weekly-interactions with Bill and Kelly until success is found in digital and inkjet printing sales.
For more information, visit www.printing.org/ast.
Bill Farquharson is a sales trainer specific to the Graphic Arts. More than just someone who teaches, he has sold print, labels, digital print, and promotional products over the course of his 37-year career in sales. Bill is a columnist for Printing Impressions magazine, their leading blogger, and the author of two books: The 25 Best Print Sales Tips Ever! and Who's Making Money at Digital/Inkjet Printing...and How? which he cowrote with Kelly Mallozzi.
Kelly Mallozzi has sold print and digital as well as the equipment itself. She understands the challenges salespeople face and creates content, writes a blog, and mentors salespeople through coaching. Kelly is also the co-author of the book titled Who's Making Money at Digital/Inkjet Printing...and How?