Planning Your Company’s LinkedIn Presence

Planning Your Company’s LinkedIn Presence

How well do you and your company manage its presence on LinkedIn? There's a generational split on the value and use of social media, and how well do you separate personal from business uses of social media? Companies are working with social media to promote, market, and prospect and a new, systematic approach has to change if you are trying to reach a business or a consumer. In this course, you'll learn how to create a plan on how to capitalize on the value of social media--specifically LinkedIn--with your customers or your customer's customers.

Time to complete: 1 hour for the course and knowledge assessments.

Instructor: 

Dr. John Leininger

Dr. John Leininger
Organization: 
Clemson University

Dr. John Leininger has taught for over 30 years at Clemson University, leading courses in flexography, lithography, digital printing, inks and substrates, as well as the department's management class dealing with estimating, planning, equipment purchasing, cost analysis, and plant layout.