The value of personalization--whether working in print, email or PURLs--continues to grow. What got the reader's attention last year is just average this year. Now, you need to MINE the data from customer records, MERGE it with census data, and LINK it to multiple digital assets based on the personality of the customer. You can purchase the data service or develop it in house, but to compete in today's market you've got to "up the ante" by creating a plan for how your company will utilize the massive amount data collected every day. Ultimately, the company that controls the data will win. This course covers strategies on how to effectively acquire, manage and work with data to make it relevant to your customer.
Time to complete: 1 hour for the course and knowledge assessments.
Dr. John Leininger has taught for over 30 years at Clemson University, leading courses in flexography, lithography, digital printing, inks and substrates, as well as the department's management class dealing with estimating, planning, equipment purchasing, cost analysis, and plant layout.