Building a Data Plan for Variable Data

Building a Data Plan for Variable Data

Variable data printing brings a high level of value to your clients--campaigns with more impact, increased response rates, targeted mailings, and so much more. But VDP only works if it's done right! You must be able to recognize the opportunity and set expectations and goals for your customer. And don't forget about the importance of tracking and measurement to establish success and validity in your service to the customer. This course covers the steps and best practices for creating a successful data plan for variable data.

Time to complete: 1.5 hours for the course and knowledge assessments.

Instructor: 

Dr. John Leininger

Dr. John Leininger
Organization: 
Clemson University

Dr. John Leininger has taught for over 30 years at Clemson University, leading courses in flexography, lithography, digital printing, inks and substrates, as well as the department's management class dealing with estimating, planning, equipment purchasing, cost analysis, and plant layout.