Print has become much more than what we see on the physical page--it can be linked to dynamic digital content using augmented reality (AR). This course explores how to make print interactive with 3D modeling, video and audio clips, or virtually any kind of multimedia experience you can imagine. Learn all about how to create engaging AR experiences, create new revenue streams, and extend the value of print using this exciting technology.
Time to complete: one hour for the course and knowledge assessments
You will learn:
- What augmented reality is and how it works
- How to integrate AR with print
- Keys to creating an engaging AR experience
- How to create a simple AR application
- Why marketers like AR and how to sell it
Joe Marin is Vice President, Education and Training for Printing Industries of America. Joe is one of the industry's leading voices on digital technologies, including all things related to succeeding in a digital print environment. He is a veteran speaker at GRAPH EXPO and other venues on color management, PDF workflow, preparing print-ready files, web-to-print, and business-related issues. Joe also develops, presents, and consults on integrated print technologies such as augmented reality, mobile website development, and search engine optimization and marketing. Joe has developed custom training programs for major industry manufacturers and suppliers and managed both the NPES Teachers Update and Conference. He is the author of the Prepress Skills Training Program, Process Control Primer, Digital Prepress Primer, and co-author of The PDF Print Production Guide, all published by Printing Industries Press.
Prior to joining Printing Industries of America, Joe was a production solutions consultant with Konica Minolta, and in a former role, manager of training programs for PIA. Joe also worked in the prepress departments of several Pittsburgh-area printing companies. He holds a Bachelor's Degree in Graphic Communications from California University of Pennsylvania.