Color Ready! Day 2

Event Type: 
Event Date: 
Tuesday, September 22, 2020 - 2:00pm to 3:00pm
Color Ready! Day 2

Get Color Ready!

In a perfect world, the color you print for your customers is always accurate, and they're always completely delighted with the final product. In reality, we know that this isn't always the case. Getting control over color, setting the right expectations, and producing repeatable, predictable color results is a challenge. The final printed product is influenced by many factors--from perception to communication to production variables and more!

The PRINTING United Alliance Color Ready! event will give anyone involved in the color printing supply chain a convenient, powerful, and practical learning experience. You'll get valuable and actionable ideas and techniques that will help you get better control over the color you print.

Up your color knowledge--get Color Ready!

Tuesday, September 22, 2020

2:00-3:00 p.m. EDT

Assessing and Communicating Color

Joe Marin, Senior Vice President, Education and Training, PRINTING United Alliance
Ray Weiss, Director of Digital Print Programs, PRINTING United Alliance

Do you know how to quickly, accurately, and effectively assess and communicate the color that you see? Whether you're a brand owner, a designer, or a printer, you need to be able to identify color problems and communicate them with accuracy to your internal and external customers. In this session, learn how to scientifically and visually evaluate color using proper, precise color terminology that will reduce communication errors, job rework, and turnaround time.

What you'll learn:

  • The three ways color goes wrong and how to identify them
  • Proper terminology and how to communicate color effectively
  • How to evaluate color visually through examples
  • How to evaluate color scientifically with measurement devices