Color Ready! Day 1

Event Type: 
Event Date: 
Monday, September 21, 2020 - 2:00pm to 3:00pm
Color Ready! Day 1

Get Color Ready!

In a perfect world, the color you print for your customers is always accurate, and they're always completely delighted with the final product. In reality, we know that this isn't always the case. Getting control over color, setting the right expectations, and producing repeatable, predictable color results is a challenge. The final printed product is influenced by many factors--from perception to communication to production variables and more!

The PRINTING United Alliance Color Ready! event will give anyone involved in the color printing supply chain a convenient, powerful, and practical learning experience. You'll get valuable and actionable ideas and techniques that will help you get better control over the color you print.

Up your color knowledge--get Color Ready!

Monday, September 21, 2020

2:00-3:00 p.m. EDT

Color Foundations

Don Hutcheson, President, HutchColor, LLC

We all perceive color differently, different colors communicate different messages, and color impacts our decision-making process. Lighting impacts the color that we see, and there are limitations to the colors we can produce when you print them. Color is both psychological and scientific--in this session, you'll get a solid overview of color theory, color viewing, color perception, what's possible and what's not when it comes to color, and so much more!

What you'll learn:

  • The theory and psychology of color
  • Color spaces and gamut considerations
  • Color deficiency and viewing
  • Color reproduction, what's possible and what's not